John L. Woodruff III
Founder and Realtor
With over 30 years of experience in San Francisco real estate, John has gained a well-earned
reputation as a skillful negotiator with a deep understanding of the marketplace, neighborhoods,
and homes. This expertise, coupled with his deep connections and the respect of his colleagues in
the business, allows him to easily navigate every kind of market and successfully serve his clients,
which include first-time home buyers, venture capitalists, and even the occasional rock star.
Originally from the East Coast, John moved to California in 1980 to attend Claremont McKenna
College. He quickly fell in love with Northern California and he has been living in San Francisco ever
since. Real estate is a family affair for John, as members of his family have been selling or building
real estate for six generations. In fact, he worked with his father for five years at Merrill Lynch Real
Estate until 1993 when he migrated to a prestigious luxury real estate brokerage Hill & Co., where he
spent the next 25 years as one of the firm’s top producing agents.
In 2018, in a bid to optimize his ability to help his clients, John partnered with the powerful real
estate technology firm Reside to launch his firm, Aethos Real Estate. By tapping into Reside’s
exceptional innovative approach to the real estate industry, John is better able to focus directly on
his clients and their needs, as well as foster relationships within the Bay Area community and across
the country. This gives Aethos’ clients the advantage of an experienced, boutique brokerage that
provides unrivaled technology-driven services and marketing sophistication.
John chose the name Aethos because throughout his career as a realtor he has been guided by the
ethics of Respect, Integrity, Accountability, and Empathy. He is known for making the process of
buying or selling a property as pleasant and stress-free as possible, something he does with humor,
enthusiasm, and dedication to his client’s well-being.
John puts great importance on prioritizing a work/life balance, so he is able to carve out plenty of
quality time with his lovely wife and three children. Additionally, he enjoys traveling, performing in
local theater, teaching historical fencing, and volunteering at his children’s schools.
CONTACT John L. Woodruff III